Even for those not actively searching for a new career move, they are looking to acquire new skills, tips and information to add to the journey.
Thinking of how you can benefit your audience is the best way to give your brand a winning content strategy.
I feel very Don Draper (or better yet Peggy Olsen) when I say, “I work in advertising.” However, to be realistic, it’s not the “Mad Men” era of advertising anymore. I don’t work in a world of S’s: I don’t smoke cigarettes gingerly in a pencil skirt or present storyboards with simple, sexy, sixties-style concepts. I work in a world of D’s: digital, dynamic, data, and DSPs.
As a woman, I always notice other women (including myself) over-apologizing. We seem to replace “excuse me” with “sorry” as a qualifier, which makes us look weaker.
Among the other warm-weather trends such as floral patterns, tangerine tones and color-blocking brights, peplum is one of my fashion picks. A peplum is a light (or extreme) ruffle at the waistline. It was a 1950s and 1980s hit as well. Do we see the trend here?